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Fundraising Tip of the Week
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Fundraising Tip of the Week
When you buy a list and use the names to send a “personalized” (yet unsolicited) email, it’s best to check your system to make sure that the names on…
Apr 15
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Lisa Greer
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Fundraising Tip of the Week
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Fundraising Tip of the Week
Intense pressure tactics are not productive in the long term, and they do not align with the true essence of giving, which should be rooted in authentic…
Apr 8
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Lisa Greer
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Fundraising Tip of the Week
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Fundraising Tip of the Week
Please do all you can to make it clear to DAF holders that you welcome their giving. Consider utilizing tools like DAF Widget or DAF Direct an easy…
Apr 1
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Lisa Greer
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March 2024
Donor Trust: The Key to Successful, Sustainable Fundraising?
When I explain my theory of change related to improving the world of nonprofit fundraising, I find that I am often using "dating” or “cocktail party…
Mar 28
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Lisa Greer
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Donor Trust: The Key to Successful, Sustainable Fundraising?
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Fundraising Tip of the Week
When pitching or meeting a new prospect, embrace the opportunity to express your passion for your work! Don't hesitate to share what drives you. What…
Mar 25
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Lisa Greer
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Fundraising Tip of the Week
No parent wants to feel like they're an ATM for their kids. Donors feel the same way—who wants to feel like they're merely a nonprofit's ATM? Short-term…
Mar 18
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Lisa Greer
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Nuisance Giving and Donor Sentiment
When reporting on the 2022 results of charitable giving in the United States, Giving USA’s 2023 report tells us that “Giving by individuals totaled an…
Mar 13
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Lisa Greer
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Nuisance Giving and Donor Sentiment
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Fundraising Tip of the Week
Did you know that many first-time donors are unaware that organizations often expect subsequent donations, typically for larger amounts, in the…
Mar 11
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Lisa Greer
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Fundraising Tip of the Week
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Fundraising Tip of the Week
The concept of 'owning' a donor is outdated, offensive, and unproductive. Let's discard that notion altogether. What are your thoughts on the idea of…
Mar 4
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Lisa Greer
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February 2024
How "Pretty" can Ruin your Brand
Can lovely graphics inspire more donors to give to your nonprofit? Is “pretty” something you should strive for in your marketing program’s visual…
Feb 27
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Lisa Greer
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How "Pretty" can Ruin your Brand
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Fundraising Tip of the Week
If you're still spending tons of money designing, printing, and sending your annual reports, please stop. Do it digitally and print it out for those few…
Feb 19
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Lisa Greer
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Fundraising Tip of the Week
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Fundraising Tip of the Week
Are some of your board members not contributing enough? Try this approach: Provide each board member with a list showing the amount contributed by each…
Feb 12
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Lisa Greer
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Fundraising Tip of the Week
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