This article is not about brushing your teeth and bathing (and washing your hands!). Although those are important, this is about email and marketing hy…
Lisa Greer
I’m a bit perplexed that I need to write this, but after three instances of the same problem in the last week, I have to share (hoping, of course, that…
Lisa Greer
What is there to say when a nonprofit acts like a desperado — throwing caution to the wind to try to squeeze some cash out of unsuspecting (or even sus…
Lisa Greer
Yesterday I was at a clothing store that I hadn’t visited in many months. In non-pandemic times, I would visit this store several times a year. Walking…
Lisa Greer
Several years ago, I was invited to a major donor event held by a major Jewish institution that I had supported (let’s call them “JI”). The event was r…
Lisa Greer
(With thanks to Hannibal Smith and "The A Team")
Lisa Greer
Since the pandemic began, nonprofit fundraisers have been wringing their hands, worrying about the impact of not having their regular annual fundraisin…
Lisa Greer
I was at the grocery store the other day and heard someone talking about a new podcast — saying how excited they were to have something to do because b…
Lisa Greer
By now you’ve likely heard that MacKenzie Scott, ex-wife of Jeff Bezos, gave away nearly $6 Billion in 2020 — helping about 500 nonprofits in the US. H…
Lisa Greer
It’s January, and I’m pleased to say that I survived the end-of-year solicitation onslaught. With all the pain, suffering, and uncertainty all around u…
Lisa Greer
Many years ago, when I was working in the entertainment industry, I was on a conference call with three or four colleagues, including, let’s call her, …
Lisa Greer
At the beginning of the COVID-19 outbreak (and the subsequent lockdowns), everyone I know was in some state of shock (naturally). Nonprofits that I kne…
Lisa Greer