Don't assume that donors want to be contacted for contributions in December. If you have an authentic relationship with a donor, you'll know their preferred time of year to make contributions.
What strategies does your organization employ to determine the preferred time of year for a donor’s contribution? Share your insights in the comments below!
Also, don't assume they DON'T want to be contacted. It's the most generous time of the year, and also a time some donors may be able to access matching gifts from their employer. So, even if someone has already given, it's not a bad time to reach out with new initiatives, emergencies or other urgent appeals. As important as knowing when they prefer to give is why they prefer to give. If you've got something new going on that fits nicely with what you know about your donor's priorities, by all means let them know! Even if they don't want to give again, you can always ask them if they know someone else who might have an interest.