If you are acquiring names for email outreach with the hope that recipients will become donors, ensure that your email clearly communicates your NPO's purpose. A surefire way to prompt a recipient to delete your email or unsubscribe is to assume that they know who you are. This is particularly important if you use initials for your organization's name.
What strategies have you found most effective in ensuring your nonprofit's mission is clearly communicated in email outreach? Feel free to share your insights or any challenges you've encountered!