I was at a conference recently where a participant reported customer retention rates for various business sectors. I knew that the nonprofit sector’s retention rates were low and decreasing, but I was surprised at the difference between nonprofits and other sectors relative to customer retention. Here’s a snapshot of those statistics:
Ignore Donor Retention Rates at Your Peril
Ignore Donor Retention Rates at Your Peril
Ignore Donor Retention Rates at Your Peril
I was at a conference recently where a participant reported customer retention rates for various business sectors. I knew that the nonprofit sector’s retention rates were low and decreasing, but I was surprised at the difference between nonprofits and other sectors relative to customer retention. Here’s a snapshot of those statistics: