Can lovely graphics inspire more donors to give to your nonprofit? Is “pretty” something you should strive for in your marketing program’s visual materials? Maybe, but usually, well, not so much. Here are some examples. Like many cities, my city is getting ready for the upcoming election season, and election season means home parties, lots of emails, tons of snail mail, and lawn signs. Do they work? Research says it depends, but all of these do seem to make at least a small difference in election results.
How "Pretty" can Ruin your Brand
How "Pretty" can Ruin your Brand
How "Pretty" can Ruin your Brand
Can lovely graphics inspire more donors to give to your nonprofit? Is “pretty” something you should strive for in your marketing program’s visual materials? Maybe, but usually, well, not so much. Here are some examples. Like many cities, my city is getting ready for the upcoming election season, and election season means home parties, lots of emails, tons of snail mail, and lawn signs. Do they work? Research says it depends, but all of these do seem to make at least a small difference in election results.