I read recently that there is no upper limit to how many email solicitations you should send (to the same addressee.) As a recipient of these emails, I vehemently disagree. Do a quick exercise. Think of yourself as a donor — doesn’t matter how much money you have — and think about the email solicitations you receive. If someone wants to sell you something (or get you to give them a donation), at what point do you either (a) become furious or (b) unsubscribe? When you do either of those, do you remember the name of the organization/business that was emailing you?
Share this post
Short-term Thinking is Getting Us Into…
Share this post
I read recently that there is no upper limit to how many email solicitations you should send (to the same addressee.) As a recipient of these emails, I vehemently disagree. Do a quick exercise. Think of yourself as a donor — doesn’t matter how much money you have — and think about the email solicitations you receive. If someone wants to sell you something (or get you to give them a donation), at what point do you either (a) become furious or (b) unsubscribe? When you do either of those, do you remember the name of the organization/business that was emailing you?