When designing an email or a mailer, think about where YOUR eye goes on the page. If all you see is DONATE over and over again, your recipient will likely not even read the real substance of the communication.
Have you come across any effective examples or obstacles when trying to find the right balance between fundraising and meaningful communication?
Tip of the Week
Tip of the Week
Tip of the Week
When designing an email or a mailer, think about where YOUR eye goes on the page. If all you see is DONATE over and over again, your recipient will likely not even read the real substance of the communication.
Have you come across any effective examples or obstacles when trying to find the right balance between fundraising and meaningful communication?