Whether you're doing a mass mailing or sending emails to a few donors, please use spellcheck! One typo is fine, but once there are multiple misspellings, most donors will move on to another charity.
Have you ever encountered a memorable typo in a communication from a charity or nonprofit? Please don't hesitate to join the conversation and share your experiences.
It's amazing how many people can look at a direct mail piece and miss the typo or error. I can't recall an example. We do have someone copy edit the final piece, and it's someone who has NOT been involved in the drafting. Usually they are seeing it for the first time with fresh eyes. Always striving for no typos!
Very treu. Mispellings are so common!
It's amazing how many people can look at a direct mail piece and miss the typo or error. I can't recall an example. We do have someone copy edit the final piece, and it's someone who has NOT been involved in the drafting. Usually they are seeing it for the first time with fresh eyes. Always striving for no typos!