Gratitude: A Special Thanksgiving Edition
In the philanthropy world, gratitude resonates far beyond the holiday season. As we approach this day of thanks, I invite you to journey with me through some of my past discussions about giving and gratitude. These reflections highlight gratitude’s pivotal role in philanthropy, and they offer specific ways to make the donor/fundraiser experience more satisfying and gratifying. Join me in this quick yet powerful look at three issues dealing with donors, nonprofits, and appreciation of the work on both sides of the equation.
In this article, I highlight the fundamental importance of intertwining gratitude and impact in the nonprofit sector's pursuit of financial sustainability. Emphasizing that these key elements should be at the forefront of every organization's fundraising strategy, I explore the common pitfalls, especially the lack of genuine expressions of thanks beyond a mere receipt.
Drawing attention to the declining trend in donor numbers and retention, I advocate for a shift in focus towards newer and younger donors. I am concerned about the sustainability of relying solely on older donors and note this Lilly School report that encourages the philanthropic sector to evolve beyond traditional methods, adapting to inspire the next generation amid a changing social and economic landscape. To dive deeper into this discussion, click here to read the full article.
This piece focuses on the importance of saying "thank you" to donors, emphasizing the value of personalized acknowledgments. I share an example of a nonprofit with a dedicated staff member creating heartfelt, handwritten thank-you notes to build stronger relationships with members. I also reference insights from the National Council of Nonprofits, stressing the significance of genuine thanks in engaging donors and improving retention rates and discuss different ways of expressing gratitude, emphasizing the need for sincerity and timeliness in acknowledgments.
The article suggests understanding donor preferences to tailor acknowledgment strategies, aiming to enhance donor relationships and boost fundraising success. Interested in reading the full article? Click here.
In this past Thanksgiving article, I broke down the essence of "Thanks" and "Giving" in the nonprofit world. Gratitude doesn't have to be complicated; recognize that donors have different preferences and express thanks promptly. Additionally, did you know that giving can have a positive impact on both mental and physical well-being? Read the full article for further insights and resources.
As you gather with your family this holiday, consider starting a discussion exploring different ways of giving in the upcoming year. Regardless of means, everyone can contribute to positive change.
Gratitude is key to lasting relationships, especially in philanthropy—it's not just nice, but necessary. As we celebrate this season of thanks, remember: gratitude isn't just polite; it's pivotal. When donors feel acknowledged and seen, they stay engaged, creating a positive loop of joy in giving.
Thank you for reading. I am wishing you and your loved ones a wonderful Thanksgiving holiday!